Warning signs
in your social media
A great social media effort endeavors to deliver value in the midst of the infamous noise of oversaturated, and typically, self-serving channels. Miss the mark you're just adding to the noise, but do this right, and there’s no faster way to connect to a global audience.
Lack of followers
You have more followers on your personal LinkedIn accounts than your business account, not to mention the followers you don't engage with your content.
Self-serving content
The majority of your social posts have calls to action of "call us" or "buy from us", and skip your story altogether.
Poor engagement tracking
When assessing your social media success your team looks at followers and likes rather than how long you held their attention, what kinds of conversations you generated and how far they traveled through your content.
Siloed channels
Your social channels operate in silos rather than a digital ecosystem built to drive conversions.
Low engagement
Your social media posts to your 1k+ followers have next to no comments.