Warning signs
within your walls
Consider these indicators of a potential opportunity to better align your teams with your purpose:
Employees don’t know your value proposition
Your employees have trouble articulating your value proposition, and if they can’t, chances are your customers can’t either.
Purpose and values are not understood
Owners and key leaders can’t sum up your purpose and values without help from a resource that states them.
Your company name is not understood
The purpose behind the name of your organization isn't understood and can't be communicated by your own people.
No elevator pitch
Your employees don't know a clear 30-second elevator pitch for your organization.