Buyer misdirection

Potential buyers actually say "so what am I supposed to do?" leaving them lost on the digital journey you planned.

Competing only on price

Your organization consistently has to compete on price to close the sale.

Low conversion rates

Awareness is up, the funnel is full, but conversion is still crickets.

Value isn't clear

The sales team can’t clearly communicate your value proposition. People ask you, "So what is it that you do?" right after you tell them what it is that you do.

No repeat business

Your sales funnel looks great! But have you checked your resell funnel?

Nothing sets you apart

Your company is best understood when you reference a competitor, but your team has no way of showing how you're better.